Digital Basket Screens
The UK’s leading retail basket advertising network
In 2022, the convenience sector grew by +4.1% and is expected to continue rising throughout 2023, with the Association of Convenience Stores (ACS) predicting it will grow to £48.6 billion by 2025 and Mintel forecasting value growth in all convenience retail sales to be positive through to 2027, growing 17.5% and reaching £58,066 million.
Source: Grocery Gazette; Statista, Mintel
Our digital basket screens offer retailers’ convenience store networks an opportunity to place digital ads at the very front of the store, in places where D6s outside the store are not possible.
For the busy stores, we enhance the aesthetic of the store entrance and provide a useful and safe way to stack supermarket baskets.
For brands, it provides a digital format they can use to communicate with shoppers at point of sale, just as they make their purchasing decisions.
For retailers, the screens allow the opportunity to convey internal messages to customers as they arrive at the store.
30%
shoppers visit convenience stores 1-2 times a week (2021)
76%
of purchasing decisions are made at the point of purchase
62%
of instore decisions are impulse driven
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