M&Ms - case study
“Transformers”
Agency: GIG
Objectives
M&Ms use a combination of tech and movies to offer the chance to win big and wanted to drive further awareness at at point of sale and coinciding with the launch of the Transformers film.
Execution
M&Ms used eye-popping colours and great prizes to appeal to shopper cinephiles and tech-savvy consumers alike, to WIN.
17th June – 13th July 2022
70 stores – Asda
8,750 Panels
Footfall – 19M
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