Maltesers - case study
“Lighten the Load”
Agency: Dunnhumby
Objectives
Maltesers, in partnership with Comic Relief, is working towards a future where women no longer face injustice – working to lighten the load for working mums and help women thrive.
Mars Wrigley planned to donate £500,000 in 2023 to Comic Relief, and so promoting at point of purchase was a core objective.
Execution
An eye-catching red panel and Maltesers’ £500,000 donation to Comic Relief was used to advertise support for working mothers around the country.
14th June – 4th July 2023
100 stores – Tesco
16,000 Panels
Footfall – 24M
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