We are delighted to share that Morrisons, one of the UK’s most esteemed supermarket brands, has appointed Retail Media Group (RMG) to spearhead its brand-new trolley advertising network across 300 of its flagship stores nationwide.
As a leading figure in the retail landscape, Morrisons is constantly striving to enhance the shopping experience for its customers. This partnership with RMG underscores Morrisons’ commitment to innovation and customer satisfaction.
RMG, already renowned as the exclusive partner of major supermarket chains Tesco, Sainsbury’s, and Asda, brings two decades of experience in both analogue and digital advertising realms. With a focus on leveraging cutting-edge technology to provide seamless and personalised shopping experiences, RMG is at the forefront of shaping the future of retail advertising.
Sophie Bayer, Group Media Director of Morrisons, expressed her confidence in the partnership, remarking, “Retail Media Group is the obvious choice of partner to roll out our shopping trolley network. With proven expertise and a time-tested operation, they understand the power of connecting brands to shoppers in the retail environment, and the importance of reliability and accountability to our brands.”
David Lambert, Deputy Chairman of Retail Media Group, shared his enthusiasm for the collaboration, emphasising the significant value trolley advertising brings to FMCG brands. “With each customer exposed to 45 minutes of brand visibility, trolley advertising presents significant value to FMCG brands and remains an indispensable component of the marketing strategy,” he said.
This partnership not only marks a significant milestone for Morrisons but also highlights RMG’s dedication to shaping the future of in-store advertising. By joining forces with key players like Morrisons, RMG continues to pave the way for innovative marketing solutions that drive real results.
For media enquiries and further information, please contact marketing@retailmediagroup.com
