Lynx Africa - case study
Lynx Africa
Agency: Nectar360
Objectives
Lynx Africa elevated to GOAT status for their iconic fragrance and the core objective was to promote advertise the GOAT of deodorant body sprays, with a competition mechanic at point of sale.
Execution
Lynx used trolley panels at point of sale to promote the chance of winning “celeb access” or to meet GOATs by scanning their cans.
16th Aug -5th Sep 2023
173 stores – Sainsbury’s
21,737 Panels
Footfall – 36M
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