Lynx Africa - case study

lynx logo webp

Lynx Africa
Agency: Nectar360


Lynx Africa elevated to GOAT status for their iconic fragrance and the core objective was to promote advertise the GOAT of deodorant body sprays, with a competition mechanic at point of sale.


Lynx used trolley panels at point of sale to promote the chance of winning “celeb access” or to meet GOATs by scanning their cans.

16th Aug -5th Sep 2023
173 stores – Sainsbury’s
21,737 Panels
Footfall – 36M


Want to stay up to date on news from Retail Media Group?

Sign up for our newsletter.

Retail Media Group Logo
retail media group favicon