Magnum - case study
“Starchaser and Sunlover”
Agency: Nectar360
Objectives
We introduced STARCHASER and SUNLOVER — the new and delicious Magnum range for 2023
Magnum uses intriguing lenticular graphics on point of sales panels to subtly showcase the two flavoursome novelties.
Execution
10th May – 30th May 2023
78 stores – Sainsbury’s
9,800 Panels
Footfall – 19M
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