McDonald's - case study
Objectives
To drive awareness, preference and upsell of McDonald’s launches and seasonal offers, targeting drive thru and dine-in customers in out-of-town locations.
Execution
Unilever used a range of brands to promote their limited-edition cherry blossom line with peaceful imagery across our point-of-sale panels.
1st March – 28th March 2023
116 stores – Sainsbury’s
14,526 Panels
Footfall – 27M
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