Pampers - case study

“Don’t fear the poonami!”,  game-changing innovation from Pampers, demanded a game-changing campaign. 

A fully-integrated campaign launch included targeted locations where parents would fear a Poonami the most: the UK’s cinemas, busy shopping centres, and transport networks. 

Point of purchase was a vital part of the marketing mix, as a targeted location, but crucially at the decision-making point.