Staropramen - case study
“BBQ Like An Expert”
Agency: Dunnhumby
Objectives
Staropramen partnered with Everdure by Heston Blumenthal, to offer shoppers the chance to win an Everdure by Heston Blumenthal 4K BBQ, as well as Staropramen-branded accessories and supplies.
Execution
Using panels at point of sale, Staropramen encouraged shoppers to scan on-pack QR codes to offer beer and BBQ enthusiasts a chance to win great prizes.
17th May – 6th June 2023
170 stores – Tesco
27,200 Panels
Footfall – 41M
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