Unilever - case study
Cherry Blossom
Agency: Nectar 360
Objectives
The objective was to promote at point-of-purchase Unilever’s limited-edition line across their different brands. Products to ‘make your home blossom’ with a sweet cherry blossom scent.
Execution
Unilever used a range of brands to promote their limited-edition cherry blossom line with peaceful imagery across our point-of-sale panels.
1st March – 28th March 2023
116 stores – Sainsbury’s
14,526 Panels
Footfall – 27M
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