Summertime at retail parks

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In recent years, retail parks in the UK have faced tough competition from online shopping and high street stores. However, there has been a growing trend suggesting that retail parks are making a comeback.

One reason for this resurgence is the shift towards experiential retail. Retail parks are ideal locations for creating an immersive shopping experience for consumers, with plenty of space for leisure activities such as cinema, bowling, and restaurants. Retail parks can also offer free parking, which is an increasingly important factor for consumers

With the summer weather now in full swing more consumers than ever are heading to out-of-town retail parks to stock up. With the ease of multiple stores being in the same place it’s easy to see why footfall to UK retail parks has increased by almost 3% each year, performing much better than high streets and shopping centres.

Al fresco dining is especially popular in the summer months when temperatures and weather are most favourable. Mouth-watering flavours from all corners of the globe can be found at M&S Food; B&Q offers an opportunity to choose from a range of BBQs; Next not only offers summer fashion, but also garden furniture, tables, chairs and sun loungers; B&M have a range of inflatables to entertain the children. 

For those wanting to escape the city or want to fully embrace festival season, Go Outdoors, Mountain Warehouse and Sports Direct sell all kinds of camping paraphernalia, from tents, to sleeping bags, tents to cooking utensils. Halfords sells bikes and some cycling gear and Boots provides sun cream and mosquito spray along with any other medication and cosmetics.

It”s all in one place! 

With a rise in demand for convenience shopping, consumers prefer to visit one location to purchase multiple items. Retail parks offer a range of stores in one place, providing a convenient and time-saving shopping experience. This environment will continue to be popular with shoppers in the coming years, since retail parks are a short drive away, you can browse at your leisure and easily take any purchases home with you, either directly from the store or via a pick-up point.

Retail Media Group’s Retail Parks network of 500+ 6 sheets across 80 retail parks, reaching 12 million people across a two week period. We offer brands the opportunity to advertise in close proximity to high street retailers and to influence consumers while they’re in a shopping mindset. 

If you’d like to hear more, do get in touch – sales@redbusmedia.com

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