Trolley Panels
The UK’s leading trolley advertising network
Reach up to 100 million repeat shoppers every four weeks across Tesco, Sainsbury’s, Morrisons and Asda
With the flood of out-of-store brand communication consistently influencing positive attitudes toward brands, it becomes hard for consumers to remember the message. It’s great to attract lots of shoppers to supermarkets, but if they don’t convert into sales then efforts are easily wasted.
In-store promotions are a way to establish direct contact. This personal connection is important because customers will remember brands that they have had direct interaction with, increasing their familiarity with marketing campaigns and branding. In addition to increasing brand awareness, point-of-sale helps companies showcase new products and attract more customers to increase sales.
4.5 million
main shoppers
have seen trolley posters in the last week
82%
of purchasing decisions
are made instore
73%
of shoppers
who recall trolley posters take action after seeing the ad
43 minutes
average brand exposure
per shop
Trolley ads drive results with on average
+15.2%
sales uplift
Sources: IGD 2019 Base: Total 210, (Tesco 70, Sainsbury’s 70, Asda 70) – Research for Redbus Media Group; TGI – 2023 April (March 2022 – February 2023) – © Kantar Media9 – Adcock Solutions, July 2023 – fivestarhomefoods.com – IRI
In-store promotions are a way to establish direct contact between brands and consumers. This personal connection is critical because customers remember brands that they have had direct interaction with, increasing their familiarity with marketing campaigns, branding and ultimately the products themselves.
In addition to increasing sales and brand awareness, point-of-sale helps companies showcase new products and attract new customers to increase sales.
Brands we work with
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