Please welcome Luke Berry to Retail Media Group!
We’re really excited to announce that we have a new member on the Retail Media Group team. Luke Berry, has joined us as an Account Director and will be managing Retail Media Group media networks and building relationships with agencies and specialists including Mediacom, Wavemaker, UM, Kinetic and Rapport.
RMG Sales Director Robbie MacAskill commented, ‘Luke joins RMG at a really exciting time. Activity across all of our networks is strong and with Freshers’ just a few months away, we’re seeing lots of briefs coming in from brands looking to target students. We’re looking forward to a busy next few months and beyond!’
Luke was most recently at Tabletalk Media where he looked after national sales for the company’s range of media channels, which includes advertising in coffee shops, office buildings, and pubs. His previous experience also includes working at influencer marketing and tech companies.
We asked Luke a few questions to get to know him a bit better. Here’s what he had to say:
What do you love most about advertising, specifically out-of-home advertising?
I’ve always loved the way a really great ad has the ability to connect with an audience. If you think carefully about your message and creativity, you can leave a lasting impression on a group of people – who will then hopefully convert into customers!
OOH is a really exciting space to work in right now. It’s one of the traditional media channels alongside TV and print, but it’s seeing growth while other types of media are stagnant. It’s a super effective way to engage with audiences due to advances in technology, and the sheer size of the canvas makes OOH ads unmissable.
What are some of your favourite ad campaigns, and why?
I’m a huge fan of when brands fully understand the customer journey and get campaigns right. Most recently I would say that UKTV advertising their comedy channel, Dave, got things spot on with their 2018 OOH strategy. They created funny and appealing content that left the customer feeling as though they weren’t being sold to, making it an extremely effective way to stay memorable.
Another fine example of this was when KFC ran out of chicken and reactively put out an apology in the Sun and the Metro with the tagline ‘FCK, We’re sorry’ turning a negative into a positive.
Finally, on a personal note, what do you like to do in your spare time?
I am a huge sports fan. I’ll watch any sporting event from the Super Bowl to the darts and thoroughly enjoy both equally!
Want to get in touch with Luke?
Luke is based at our Berners Street, London office and can be reached on luke.berry@redbusmedia.com, 020 7291 6210, or LinkedIn.
